The Scale Summit

Founder Cohort / September 2026

Build a Sought-After Brand

Find Your Niche. Go All-In

Most small businesses are commodities and the founder doesn’t realize it.

You’re competing for the same customers, solving the same problems, and offering many of the same services as everyone else. That leaves you competing on price and features like a commodity.

That’s why lead generation efforts don’t break through and sales fall behind where you want them to be.

Inspired by the bestselling book Blue Ocean Strategy, this 3-session cohort program pushes you beyond the obvious to build your differentiation, specialize, and create a market position that transforms your business from an also-ran commodity into a sought-after brand.

All sessions are facilitated by Darrin Guttman, Founder & CEO of The Scale Summit.

Register Now

$997$277 for the 3-session program

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The Scale Summit

The path

3-Session Overview

Three practical conversations designed to move your positioning forward.

Session 1

Why You?

Tuesday, September 22, 2026, at 12 PM PDT / 3 PM EDT - 90 minutes

There is something about you and your business that no competitor can replicate.

You already have what makes your business different. The problem is, you can’t see it.

Founders naturally look at their market, see how everyone else positions themselves, and unknowingly do and say the same things. We’ll take you outside your box by digging into your core expertise, passion, beliefs, experience, and why you started your business in the first place. Then we’ll show you how to turn what is uniquely you into differentiation the market can understand and value.

Every founder has differentiation in them. Session 1 shows you how to turn yours into a competitive advantage.

Session 2

Redefine Your Audience

Tuesday, September 29, 2026, at 12 PM PDT / 3 PM EDT - 90 minutes

Challenge everything you think you know about who you serve.

Session 2 uncovers where your unique value intersects with audiences, problems, and opportunities you may have never considered. You’ll realize possibilities that have been sitting right in front of you, see your business through an entirely new lens, and leave with a renewed sense of possibility, focus, and excitement.

Don’t be surprised if you can’t sleep after this session.

Session 3

Go All In

Tuesday, October 6, 2026, at 12 PM PDT / 3 PM EDT - 90 minutes

You have your Go-To-Market Strategy, and now it’s time to launch.

Session 3 walks you through how bootstrappers build brands and execute a GTM strategy differently than large companies with massive budgets. You’ll learn where to focus your resources, how to become your brand’s most powerful ambassador, and the discipline it takes to create momentum you never knew was possible.

You’ll leave with actionable steps, a clear direction, and the confidence of knowing exactly what it takes to build a brand, a following, and a successful business.

Founder Cohort

Register now and transform your business.

$997

$277

for the 3-session program